Design thinking is a non-linear, iterative process that teams use to understand es, organisations and users; challenge assumptions, redefine problems and create innovative solutions to prototype and test. It is most useful to tackle ill-defined or unknown problems and involves five phases: Empathize, Define, Ideate, Prototype and Test. 

It enables teams and organisations to be creative and innovative.

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It is a simple method with amazing potential for anyone willing to learn, experiment and engage end-users or customers. Creativity is a process and great ideas do not fall from the sky. They develop and iterate over time. ​

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Design thinking represents my systematic approach to guide idea creation, business problem solving and digital transformation project execution to deliver business value and customer centric solutions. Using design thinking techniques I aim to integrate expertise beyond  program management methodologies in order to create a design-conducive and innovative environment to deliver user centric solutions.

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What is Design anyway?

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Design is a human-centered method of problem solving and of creation. It is a discipline focused on the interaction between a person - a 'user'  and the man-made environment, taking into account aesthetic, functional, contextual, cultural and societal considerations. As a formalised discipline, design is a modern construct.

Design is so many things, executed in many different ways, but the objective is always the same to solve a problem or respond to an opportunity and deliver value.​​

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