My mission is to help convert great ideas into executed projects delivering measurable business value – projects based on creativity, collaboration, commitment and communication. I share passion for digital creativity, user experience and visual design; combined with demonstrated expertise in project management, design thinking, service design and online strategy.

THINK-DESIGN-MANAGE represents my systematic approach to guide idea creation, problem solving and project execution to deliver business value and customer centric solutions. Using design thinking techniques I aim to integrate expertise beyond traditional project management methodologies in order to create a design-conducive and innovative environment. Design is a method of problem solving. It is a state of mind. It is an approach to a problem. Design is so many things, executed in many different ways, but the objective is always the same to solve a problem or respond to an opportunity.


What is it?
Design thinking refers to creative techniques designers use during the process of designing. It has also evolved into an approach to resolve issues outside of professional design practice, including in business, innovation, service management, social issues and product development.
Design thinking is a method for practical, creative resolution of problems and responding to opportunities. It is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
DT Toolkit
DT is a design-led approach to innovation, product or service development or improvements, that includes exploring ideas, observation, collaboration, fast learning, visualisation of ideas, rapid concept prototyping, customer research and business analysis. It stimulates creativity and enables scale, adaptability, agility and innovation.
Business Value
Applying Design Thinking principles and practices to product or service development creates an innovation conducive environment. It shifts any project focus to the end-users and the quality of their experiences and enables the right design and planning decisions driving business outcomes.

Convert great ideas into executed projects delivering measurable business value.


Enable creativity and broad collaboration – key elements of innovation-conducive environment.


Support organisations in their design-led transformation and innovation projects.


Ensure that delivered products or services focus on customer / end-user needs and respond to their changing expectations.


Across Service Propositions, Product Development, Web Technologies, Operations, Shared Services, HR and Marketing. Projects delivered for large multinational companies, digital agencies, government and international organisations in UK, Canada, US, Norway, Poland and the Middle East.


Service Design and Digital Technology work delivered for global brands

TOURISM. VisitOslo.com: Multi-language Travel portal and online getaway for the city of Oslo, the capital of Norway, based on EpiServer CMS solution. Agency work: MakingWaves.com

GLOBAL SHARED SERVICES – Coca-Cola. Global on-boarding microsite and multimedia content for the corporate intranet, including animations, videos, photography, interactive content supporting GBS services at The Coca-Cola Company

FINANCIAL SERVICES. Developed Client Journey Maps and comprehensive end-to-end service blueprints improving existing services or launching new propositions in UK and Germany for Coutts Private Bank, RBS Group and Fidelity International,

TOURISMVisitnorway.com: Multi-language Travel portal and online getaway for Norway, based on EpiServer CMS solution. Agency work: MakingWaves.com

DIGITAL CONSULTANCY. Delivering immersive digital experiences across industries while working for various  digital and technology consultancies in London

GLOBAL SHARED SERVICES. Global service design two year program: Customer Centric Services by Design. Developed and Delivered for The Coca-Cola Company. Read more…

PHOTOGRAPHY Developed the concept for THINK SAUDI ARABIA – photography competition and exhibition to capture the essence of 21st century Saudi Arabia and showcase during the World Competitive Forum in Riyadh. Read more about the project in in Think Magazine.

VISUAL DESIGN . Managed international Design Weeks and World Design Congress for the International Council of Design, including event websites, digital campaigns and media partnerships in China, Canada, Australia, Italy, Qatar and Spain.